About us
We're modernizing how buildings are managed
Proto brings building management, payments, and a services marketplace into one platform — so managers, tenants, and providers can work together seamlessly.
Our mission
Helping people live together, better
Our mission is to make building management effortless — so managers spend less time on paperwork, tenants always know where their money goes, and buildings run like they should.
We believe every building — from a 6-unit apartment block to a 200-unit complex — deserves modern, transparent, digital management tools.
Our story
Born from frustration
When our founder moved into a new apartment, he discovered that building management was stuck in the past — cash payments, paper receipts, zero transparency, and no easy way to find a reliable plumber.
He assembled a team who shared the same frustrations and built Proto: a platform that doesn't just digitize the old way of doing things, but reimagines building management with a built-in marketplace for every service a building needs.
Our journey
From idea to platform
Leadership
Meet the team
The people building the future of building management.
Founder & CEO
James Whitfield
Experienced building management firsthand and saw how outdated the tools were. Founded Proto to modernize how buildings are managed.
CTO
Sophie Andersson
Full-stack engineer with deep experience in fintech and marketplace platforms. Leads Proto's engineering team.
Head of Product
Daniel Moreira
Previously built products at property management startups. Obsessed with making complex workflows feel simple.
Head of Operations
Lena Hoffmann
Background in property management and customer success. Ensures every building on Proto has a smooth onboarding experience.
Our values
What we stand for
These values guide every feature we build and every building we serve.
Transparency
Open finances, clear communication, honest relationships — with our team, our customers, and every resident on the platform.
Simplicity first
Building management is complex enough. We obsess over making Proto so simple that anyone can use it from day one.
Community
Buildings are communities. We design every feature to bring residents closer together and reduce friction between neighbors.
Trust
Every payment tracked, every provider verified, every decision documented. Trust is built through accountability.
Care
We genuinely care about the buildings we serve. Every support ticket, every feature request — we listen and we act.
Innovation
From AI-powered expense predictions to a built-in marketplace, we're constantly pushing what building management can be.
Join us
We're building the future of building management and we're looking for talented people to join our team.